Unity is once again making significant job cuts across multiple departments, including software development and advertising. While the exact number of affected employees remains undisclosed, a leaked memo from Unity CEO Matthew Bromberg confirms that impacted staff will be notified today. Several employees have already taken to LinkedIn to confirm their layoffs, including senior technical artist Peter Roe and senior software developer Coline Turquin. Roe described the process as “completely abrupt and impersonal,” revealing that he was notified via a noreply email at 5 AM local time, with his system access revoked by the end of the day.
Reports from Unity’s official forums suggest that the entire Unity Behavior team, responsible for a visual tool used to program NPC and object behaviors, has been eliminated. Shanee Nishry, the Behavior tech lead, expressed disappointment in a forum post, stating, “Unfortunately, we were told today that our team is included in the latest round of layoffs and we will not be able to support you any longer. I’ve reached out to leadership to ask if they can open-source the project, but there is no guarantee.”
This marks Unity’s sixth major round of layoffs since 2022. The company has faced significant challenges, including the controversial attempt to introduce an installation-based fee for developers, which was scrapped following severe backlash. In November 2023, Unity laid off 265 employees and severed ties with Wētā FX in what was labeled as a “company reset.” In January 2024, the company cut an additional 1,800 jobs—roughly 25% of its workforce at the time—in a bid to boost profitability.
Despite these ongoing changes, Unity appears to be struggling to stabilize. Bromberg’s leaked memo acknowledges internal exhaustion from previous restructuring efforts that failed to deliver the expected results. He insists, however, that 2025 will be a transformative year, emphasizing new products and services aimed at reshaping Unity’s market position and driving long-term growth.
Unity’s strategy moving forward includes streamlining product and engineering teams to enhance efficiency. Bromberg notes that previous attempts to speed up production by adding personnel and structures had the opposite effect, slowing decision-making and release cycles. To counter this, the company plans to focus on three primary goals:
- Fidelity for Ubiquity – Prioritizing broad device compatibility over cutting-edge graphics.
- Technical Stability – Reducing technical debt to improve the reliability of Unity’s existing technology rather than focusing on new features.
- Platform Extensibility – Enhancing Unity’s ability to be customized by developers, with an increased focus on live services and generative AI.
As part of these efforts, Unity is consolidating several services, including Unity Ads, Unity LevelPlay, and the Tapjoy offerwall, into a unified data platform. Additionally, offices in Montreal, Tel Aviv, Copenhagen, Seoul, Tokyo, and San Francisco will undergo further reorganization to align with the new company priorities.
While Unity’s leadership appears optimistic about the changes, the repeated waves of layoffs raise concerns about the company’s long-term stability. The full scope of the latest job cuts remains unclear, but for those affected, it is yet another challenging chapter in Unity’s turbulent restructuring process.
