PewDiePie is bringing his monthly family vlogs to an end, with Felix Kjellberg and his wife Marzia deciding that their three-year-old son Björn should have more privacy as he grows up.
Kjellberg announced the change in his September 22 vlog, titled “Thank you and Goodbye.” Despite the dramatic title, PewDiePie is not quitting YouTube. Instead, he is closing the chapter on the regular family-focused videos that have documented much of his life over the past several years.
“It’s the end of the vlogs,” Kjellberg explained, describing the episode as his final planned entry in the format.
PewDiePie Wants His Son to Make His Own Choices
The biggest reason behind the decision is Björn.
PewDiePie and Marzia have shared parts of their family life online for roughly four and a half years, including their move to Japan, becoming parents and everyday moments with their son. However, Kjellberg now believes Björn has reached an age where continuing to regularly film him no longer feels appropriate.
Rather than having a large part of his childhood documented for millions of people, the couple wants their son to have the opportunity to decide for himself how much of his life should be public.
Kjellberg specifically said he wants Björn to be able to “make his own choices.”
It is a significant consideration when PewDiePie remains one of the most recognizable creators on the internet.
Fame Has Made Normal Family Life More Difficult
Kjellberg also discussed some of the less enjoyable consequences of being famous.
Going somewhere as a family can become complicated when people recognize him, stare, take photographs or begin following them. For an adult who built a career around being a public figure, that attention comes with the territory. His son, however, never made that decision.
That distinction appears to have become increasingly important for PewDiePie and Marzia.
By reducing Björn’s presence in future videos, they hope to give him a more private childhood without completely disappearing from the internet themselves.
PewDiePie Is Not Leaving YouTube
Fans should not interpret the end of the vlogs as PewDiePie retiring from YouTube.
Kjellberg confirmed that he still intends to make videos. Family moments could also occasionally appear, but he plans to be considerably more careful about how much of his son is shown publicly.
PewDiePie and Marzia also intend to continue their monthly newsletter, giving followers another way to receive updates without requiring their family life to constantly appear on camera.
What replaces the monthly vlog format remains unclear.
A Major Change for One of YouTube’s Biggest Creators
PewDiePie originally became one of YouTube’s biggest personalities through gaming content after beginning his rise around 2010. His enormous growth eventually made him the platform’s most-subscribed individual creator for years and turned his channel into one of the defining names of YouTube’s early creator era.
His content gradually changed alongside his personal life.
Gaming became less central, while commentary, lifestyle videos and eventually family-focused content became increasingly prominent. By late 2025, PewDiePie had largely shifted away from traditional gaming videos in favor of monthly lifestyle vlogs.
His channel still sits at nearly 110 million subscribers, meaning even relatively personal videos can potentially reach an enormous audience.
YouTube and sponsorships also remain important sources of income, so Kjellberg stepping away from one format does not necessarily mean he intends to dramatically reduce his overall activity.
Instead, the channel appears to be entering another transition.
The End of the Vlogs, Not PewDiePie
For viewers who have followed PewDiePie through gaming, commentary, his move to Japan, marriage and becoming a father, ending the family vlogs marks another major change.
This time, however, the decision is less about reinventing his YouTube career and more about drawing a boundary between that career and his son’s childhood.
PewDiePie will continue creating videos, but Björn will no longer automatically be part of that content.
After years of sharing his life with millions of viewers, Kjellberg is choosing to leave one important decision for his son to make himself.
