Electronic Arts has revealed the EA Sports FC 27 Ultimate Plus Edition, and its $149.99 price tag is already causing backlash across the gaming community. While the edition includes several digital bonuses, many players argue that $150 is simply too expensive for an annual sports game, especially as game prices continue to climb.
EA Sports FC 27’s Most Expensive Edition Costs $149.99
The new Ultimate Plus Edition launches at $149.99, making it one of the most expensive editions EA has offered for the franchise. The package includes:
- Seven days of early access
- Five consecutive Premium Season Passes
- 10,000 FC Points
- Additional digital content and bonuses
For comparison, the price sits roughly 50% higher than GTA 6’s $99.99 standard edition, highlighting how premium editions are becoming significantly more expensive across the AAA industry.
EA Uses FOMO to Push the Premium Edition
Unlike some publishers that place additional content behind separate paywalls after launch, EA is using a different strategy with FC 27.
The Ultimate Plus Edition will only be available between July 23 and August 31, creating a limited purchase window. This approach encourages players to decide quickly before the edition disappears, a tactic commonly referred to as Fear of Missing Out (FOMO).
While the included FC Points and Premium Season Passes could save money for players who regularly spend on Ultimate Team, many fans dislike the limited-time sales strategy.
Players Say $150 Is Too Much
The announcement has sparked widespread criticism online, with many players saying they simply won’t buy the Ultimate Plus Edition because the price is too steep.
For many fans, paying $150 every year for a sports title feels difficult to justify, especially when additional microtransactions remain part of the experience after launch. While dedicated Ultimate Team players may find value in the bundled content, casual players appear far less convinced.
The criticism also mirrors the recent debate surrounding GTA 6’s pricing, with many gamers expressing growing concern over how expensive premium editions have become.
Is $150 Becoming the New AAA Standard?
EA is not the first publisher to test this price point.
Take-Two has already introduced a $149.99 Ultra Edition for its NBA 2K series, suggesting that major sports franchises are increasingly comfortable charging well above the traditional premium edition price.
If these editions sell well, other publishers could follow the same strategy, making $150 editions more common across annual sports franchises. Because, that’s their FOMO. The fear of missing out on money as well for the sheep addiction. What they have, we need to have.
Why Publishers Continue Raising Prices
Recurring consumer spending remains one of the biggest revenue sources in modern gaming. Microtransactions, battle passes, and virtual currency generate billions of dollars every year, making premium editions that bundle digital content an attractive option for publishers.
For players who already planned to buy FC Points and multiple Season Passes, the Ultimate Plus Edition may offer some value. However, for everyone else, the asking price is likely to be difficult to justify.
Whether $150 editions remain limited to sports games or eventually spread to other AAA franchises remains to be seen, but the growing backlash suggests many gamers are reaching their limit.
