Pokémon’s 30th anniversary celebration continues with one of the franchise’s most luxurious collectibles yet. Japanese jewelry company U-Treasure has revealed a new collection of premium Pokémon necklaces, led by a stunning solid 18-karat gold Snorlax pendant worth nearly $6,100.
The collection forms part of Pokémon’s year-long 30th anniversary celebrations, which began on February 27, 2026, and continue to introduce exclusive merchandise, events, and collectibles for fans worldwide.
Solid Gold Snorlax Leads the Collection
The centerpiece of the collection is a fully sculpted 360-degree Snorlax pendant crafted entirely from 18-karat yellow gold. Its premium materials push the price to an eye-watering ¥990,000, or roughly $6,100.
Despite its compact size, the pendant features an impressive level of detail. It measures approximately 13.65 mm tall, 15.6 mm wide, and 9.8 mm thick, while hanging from an adjustable 54–55 cm yellow-gold chain that can be shortened to around 50 cm.
Pre-orders remain open until August 14, although U-Treasure notes the ordering period could end earlier if production capacity is reached. Shipping is currently planned for late January 2027.
Four More Pokémon Receive Premium Jewelry
Snorlax is not the only Pokémon receiving the luxury treatment. U-Treasure also created necklaces featuring:
- Pikachu
- Pikachu sitting on a Poké Ball
- Magikarp
- Ditto
The solid gold versions range between ¥286,000 and ¥495,000 (approximately $1,760 to $3,050), offering slightly more affordable options than the flagship Snorlax pendant.
For collectors who want the design without the premium price tag, each necklace is also available in sterling silver with gold plating for ¥33,000, or around $200.
Designed as Collector’s Items
Rather than targeting everyday jewelry buyers, U-Treasure clearly positions the collection as premium anniversary memorabilia.
Each necklace arrives inside a special Pokémon 30th Anniversary presentation box alongside a commemorative jewelry cloth, reinforcing its status as a collector’s piece.
Japan Exclusive—for Now
The anniversary jewelry collection is currently available only through U-Treasure in Japan, making it another regional exclusive for Pokémon collectors.
The launch also follows U-Treasure’s expansion of its official Pokémon wedding ring lineup earlier this year, showing the company’s continued partnership with The Pokémon Company throughout the franchise’s 30th anniversary celebrations.
