The latest trailer for Grand Theft Auto VI has done more than tease new characters and a sun-soaked setting. Fans have already started cataloging a familiar feature that signals Rockstar’s return to deep worldbuilding—fake companies.
At the 43-second mark, Jason exits a convenience store, and what’s plastered on the glass doors immediately caught the eye of long-time fans: logos for in-universe brands like Patriot Beer, Zesta soda, and a Leonida State Lottery. These aren’t just decorative. They’re worldbuilding tools, part of Rockstar’s signature style—satirical, believable, and immersive.
Fake brands have been a staple of the GTA universe for decades. From Cluckin’ Bell to Sprunk and Ammu-Nation, each serves as both parody and environmental storytelling. GTA 6 appears to be doubling down on this approach, creating a game world that feels as alive and absurd as ever.
While some might overlook these details, they’re a key part of what makes GTA games feel uniquely grounded in their own twisted reality. Whether it’s a fake vape ad, billboard for a shady bank, or just a sticker on a gas station pump, these touches remind players that every inch of the map is curated with intention.
As Rockstar continues refining the game toward its 2025 release, fans can expect even more brand reveals hidden in future trailers—or better yet, discover them in-game for themselves.
