One reseller has reportedly spent more than €50,000 pre-ordering GTA 6 game keys in the hope of making a profit after launch. While the investment has caught plenty of attention online, many gamers have already pointed out one major flaw in the plan.
Banking on GTA 6 Selling Out
The reseller’s strategy is simple. Purchase a huge number of GTA 6 keys before release, wait until retailers run out, and then sell those keys for a higher price to players who were unable to secure a copy.
With Grand Theft Auto 6 expected to become one of the biggest game launches in history, the idea may sound appealing at first glance.
The Problem With the Plan
There is one issue the reseller appears to have overlooked.
GTA 6 is launching as a digital-only release. That means there are no physical discs for players to chase once stores sell out, making the resale market very different from previous blockbuster launches.
Although individual retailers could temporarily run out of digital keys, the game itself remains available digitally, making it much harder to create the kind of shortage that typically drives resale prices higher.
Community Reacts
The story has quickly spread across social media, with many players questioning whether investing more than €50,000 into digital game keys is a smart move.
Some believe the reseller could still make money if certain stores exhaust their allocations. Others argue that digital availability makes the entire investment far riskier than it would have been with a traditional physical release.
Whether the gamble pays off remains to be seen, but many gamers aren’t convinced the reseller’s plan will deliver the profits they’re hoping for.
