Nintendo has officially increased the prices of multiple Switch 1 console models and a range of accessories, a move that arrives alongside news that the console has sold over 153 million units worldwide. Despite its age and record-breaking sales, the eight-year-old hybrid console is bucking industry tradition by becoming more expensive rather than receiving the price cuts typically seen in late product cycles.
Switch 1 Price Increases
The newly confirmed hikes affect every currently available Switch 1 variant, including the original model, the OLED version, and the Switch Lite. The original Switch now starts at $339.99 (up from $299.99), while the Switch Lite has risen to $229.99 from $199.99. The OLED model sees the steepest jump, from $349.99 to $399.99.
| Product | Old Price | New Price | % Change | Notes |
|---|---|---|---|---|
| Switch 1st Gen | $299.99 | $339.99 | 13.33% | |
| Switch Lite | $199.99 | $229.99 | 13.04% | |
| OLED Model | $349.99 | $399.99 | 14.28% | |
| Switch 2 Pro Controller | $84.99 | $89.99 | 17.65% | Seemingly GameStop-only |
| Switch 1 Pro Controller | $69.99 | $79.99 | 14.29% | |
| Joy-Con 1 Controller | $79.99 | $89.99 | 12.50% | |
| Alarmo Clock | $99.99 | $109.99 | 10.00% |
Accessories Also See Higher Prices
In addition to consoles, several Nintendo accessories are receiving price adjustments. Pro Controllers, Joy-Con sets, and even specialty items like the “Alarmo Clock” have been marked up. Nintendo has not yet confirmed whether items such as Joy-Con 2 charging grips, racing wheels, or wrist straps will also be affected.
Retro-inspired accessories, including controllers styled after the SNES, NES, Sega Genesis, and N64, are also expected to see higher price tags, continuing Nintendo’s trend of experimenting with accessory pricing.
Industry Context and Reaction
Nintendo attributes the changes to “broad market conditions,” though stopped short of directly linking them to the current U.S. trade environment and tariff policies. The price hikes follow earlier increases to select Switch 2 accessories prior to their June 2025 launch, as well as the notably high $80 launch price of Mario Kart World.
With these adjustments set to take effect in the coming days, the market’s response remains uncertain. Historically, rising console prices this late in a product’s life cycle have been rare, and it remains to be seen whether Nintendo’s strong brand loyalty and the Switch’s record-breaking sales can offset potential consumer pushback.
