Rockstar quietly prepares for the next phase of GTA 6 promotion, hinting at more news to come
Rockstar Games appears to be ramping up its marketing efforts for Grand Theft Auto 6, as the studio has now filled a series of temporary marketing localization testing roles. The positions, which were advertised earlier this month for a 12-month term, were likely tied to preparing global marketing assets for the highly anticipated title. Although the job listings never explicitly named Grand Theft Auto 6, it remains the only game currently expected from Rockstar within the next year.
Signs of progress on GTA 6 marketing
Marketing for Grand Theft Auto 6 has been sparse since its official reveal. The debut trailer arrived in December 2023, and a second trailer followed a few months later alongside over 70 new screenshots and a refreshed official website. Since then, Rockstar has remained quiet, leaving fans combing over every frame of the trailers for new clues about the game’s setting and features.
Earlier this month, sharp-eyed fans noticed Rockstar posting new openings for “Marketing Localization QA Testers” across several languages, with contracts set to run for a year—likely to cover the lead-up to and immediate aftermath of the game’s launch. As of this week, those listings have disappeared, suggesting the roles have been filled and work on localized marketing content is underway. This is a promising step for fans eager for more information about GTA 6, even if new footage is still months away.
Third trailer likely still some time off
While the hiring signals forward momentum, history suggests Rockstar won’t rush its next reveal. Both Grand Theft Auto 5 and Red Dead Redemption 2 followed similar marketing cycles: each released a third trailer roughly five months before launch. If Rockstar maintains that approach, Grand Theft Auto 6’s third trailer may not surface until January 2026, which would align with a mid-2026 release window.
Take-Two Interactive CEO Strauss Zelnick has previously stated that the company prefers to release marketing materials closer to launch, citing stronger engagement and relevance. While Rockstar could opt for a different approach this time, fans should temper expectations about seeing much more of the game in the immediate future.
For now, the filling of these key marketing roles is a clear sign that preparations are underway for what will likely be one of the biggest video game launches in history.
