Discord is once again under fire for the way it handles feature rollouts—this time, with the introduction of its new tag system. While the platform claims to be focused on user experience and inclusivity, the reality for many active community managers tells a different story.
As of now, the new tag system seems to be rolling out randomly, with no clear pattern or logic behind who gets access. Some users are seeing the feature pop up in tiny, inactive servers with three members, while others who’ve spent years running large, active communities are left wondering if they’ve been forgotten.
“I work hard managing a busy server, and the only thing I get in return is disappointment,” one frustrated user said. “Meanwhile, a server I made for a friend with barely any members just got the feature.”
This isn’t the first time Discord has rolled out a feature in what appears to be an arbitrary or A/B testing-based wave. In the past, updates like custom usernames, profile themes, or even UI changes have been silently dropped into random accounts without any communication. What stings more is that these rollouts often ignore those who are most active on the platform—the very users who help build Discord’s reputation and keep servers alive.
Discord has yet to officially explain how accounts or servers are selected during these updates. Is it based on server size? Account age? Nitro status? No one knows. What’s clear is that this lack of transparency is causing growing frustration within the community.
While the new tag system promises better identity control and cleaner formatting, it’s being introduced in a way that feels exclusive, random, and ultimately demoralizing to those who put in real effort to make the platform better.
