Discord has stirred up controversy once again—this time with a cosmetic item priced at a staggering €25, themed around Magic: The Gathering. The item, available through Discord’s avatar decoration store, offers nothing more than a visual flair for user profiles. And while cosmetics are nothing new in the digital space, the price tag on this one is raising more than a few eyebrows.
The MTG cosmetic is purely aesthetic. It doesn’t include any perks, card packs, or interaction with MTG games or products. It’s a profile add-on—something you wear like a badge. But unlike a traditional MTG deck or Arena pack, this item lives only on Discord and doesn’t affect anything outside your avatar frame.
And that’s the sticking point. €25 for a decorative border? Fans aren’t buying it—literally or figuratively.
“For the same price, I could buy a real Magic deck or boosters,” said one user in a now-viral Reddit thread. “Why would I waste it on a Discord frame that no one even notices?”
This sentiment is growing. Many Discord users argue that the company is leaning more and more into unnecessary monetization tactics—introducing cosmetics as yet another layer of paid content alongside Nitro subscriptions and server boosts.
To make matters worse, some fear this will open the door for even more overpriced cosmetics tied to other franchises. If this model proves profitable, what’s to stop Discord from rolling out a €30 Star Wars frame next?
Discord’s userbase has long appreciated the platform for its simplicity and gamer-centric utility. But this recent trend toward microtransaction-heavy vanity items could alienate those who simply want a clean, community-driven chat space—especially when those items cost more than some indie games on Steam.
As of now, there’s no word from Discord or Wizards of the Coast regarding the pricing or whether these cosmetics will be part of a larger collaboration. But one thing is certain: €25 for a profile frame is not the kind of magic fans were hoping for.
