Twitter (now X) is in freefall, and the biggest reason for its decline isn’t just the broken features or engagement issues—it’s Elon Musk himself. Since taking over, Musk has made one disastrous decision after another, driving away users, companies, advertisers, and even paying customers.
With major businesses leaving the platform, advertisers pulling out, and even premium users canceling their subscriptions, it’s clear: Musk is the biggest problem X has.
Musk’s Ego Over Functionality: A Platform in Ruins
When Musk bought Twitter, he promised a better experience, but instead, he has:
✅ Removed essential features (like link previews)
✅ Flooded the platform with bots (while claiming to fight them)
✅ Destroyed Twitter’s advertising model, scaring away brands
✅ Shoved X Premium (formerly Twitter Blue) down users’ throats
✅ Engaged in public fights with users and journalists
✅ Paywalled TweetDeck (X Pro) and then left it broken
These chaotic changes have made X feel unstable, unreliable, and frustrating to use. Instead of focusing on fixing broken features, Musk keeps pushing personal agendas that have only hurt the platform further.
Advertisers and Businesses Want Nothing to Do With Musk
For companies, advertising on Twitter was once a goldmine for engagement, but now it’s a PR nightmare. Since Musk’s takeover, advertisers have fled in droves, including major brands like Disney, Apple, IBM, and Coca-Cola, many of whom cut ties entirely after Musk endorsed controversial content on the platform.
Even businesses that once relied on Twitter for customer service and promotions are moving to other platforms like LinkedIn, Instagram, Threads, and even Discord—anywhere but X.
The final straw? Musk’s own attitude. His aggressive, unpredictable behavior has made Twitter a high-risk platform for brands, and few are willing to risk their reputation just to stay.
Even Paying Users Are Quitting X Premium
When Musk introduced X Premium (Twitter Blue), he promised users:
🚀 Increased engagement
🚀 Priority visibility in replies
🚀 A better Twitter experience
Instead, users got none of that. Engagement has plummeted, paid verification means nothing, and ads still flood the timeline.
Many former X Premium subscribers have canceled their subscriptions, realizing that:
- They’re not getting the promised benefits.
- X is getting worse, not better.
- Their subscription money is funding a platform they no longer support.
For many users, supporting Musk means supporting the destruction of the platform they once loved—so they’re leaving instead.
Twitter’s Future Looks Bleak Under Musk
With users leaving, advertisers gone, and even paying customers abandoning ship, Musk’s dream of turning X into a thriving platform is falling apart. His insistence on pushing his personal agenda over fixing real problems is proving to be his biggest mistake.
At this rate, the biggest question isn’t whether X can recover—it’s how much longer it can survive.
