Always avoid buying likes and subs – The dark side of social media and its risks.

In today’s digital age, the allure of quickly boosting your social media presence through the purchase of followers and likes is tempting. However, the significant risks and potential scams associated with these practices could cause your social account to be limited or even worse, banned. This week, we had a customer email with an offer to sell us followers and likes ( which was obviously spam), and I thought, this was a perfect article to write about the dangers of buying likes and subs.

The Risky Business of Buying Engagement

Purchasing followers and likes may seem like an easy shortcut to online popularity, but it carries severe repercussions. Various websites offer these services, often promising quick and substantial increases in social media metrics. Despite their appealing offers, many of these sites are scams. They frequently deliver poor-quality followers that do not engage with content or, worse, fail to deliver any services at all. These deceptive practices can lead to financial loss and leave users without the promised results.

Common Red Flags

Websites that sell followers and likes often share several suspicious characteristics. They may have identical or highly similar designs, unclear service descriptions, and lack of genuine customer reviews. These signs indicate a potential scam operation aimed at exploiting users looking for a quick boost in their social media presence.

Policy Violations and Consequences

Beyond the risk of financial loss, buying followers and likes violates the terms of service of most major social media platforms, including Instagram, Facebook, and TikTok. These platforms strictly prohibit artificial engagement practices. Here’s why:

  • Instagram: Instagram’s policies are clear about the prohibition of buying followers or likes. Engaging in these activities can lead to shadowbans, reduced visibility, or permanent account suspension.
  • Facebook: Facebook enforces similar rules, penalizing accounts that participate in buying likes or followers by reducing their reach or suspending/bannning them.
  • TikTok: On TikTok, buying followers or likes can result in content removal, account suspension, or permanent bans.

Why Organic Growth Matters

Digital marketing experts unanimously agree that organic growth is the only sustainable and effective way to build a credible social media presence. Artificially inflating follower counts undermines the authenticity and engagement metrics that drive true success on these platforms. Genuine followers and likes contribute to meaningful interactions and a loyal audience, whereas purchased followers typically do not engage with content and can harm an account’s credibility.

Expert Insights

“Buying followers and likes is a shortcut that ultimately leads to more harm than good,” says John Doe, a social media strategist. “Platforms are becoming increasingly sophisticated in detecting artificial engagement, and the penalties for such practices can be severe. It’s vital to invest in creating quality content and fostering genuine interactions with your audience.”

Protecting Your Online Presence

To safeguard your social media accounts, it’s essential to avoid any services that promise quick fixes through purchased engagement. Focus on strategies that promote organic growth, such as:

  • Creating Quality Content: Share engaging, high-quality content that resonates with your audience.
  • Interacting Authentically: Engage with your followers through comments, likes, and direct messages.
  • Using Analytics: Monitor your social media metrics to understand what works and refine your strategy accordingly.


The risks associated with buying followers and likes far outweigh any perceived benefits. Users are strongly advised to avoid these practices and instead invest in building a genuine and engaged online presence. The consequences of violating platform policies, combined with the prevalence of scams, make this a perilous path.